Deriv vs Your Brand

Use Deriv-oriented trading traffic as a benchmark. Then model whether multi-product demand is strong enough for your own operating stack.

Scope the launch Model economics

Product fit Segment which instruments and geos actually repeat.
Data Owned reporting can connect funnel and lifecycle.
Control A broker stack gives more room to design the offer.

Planning prompts only. Calculator defaults below are sample assumptions, not confirmed payout or eligibility terms.

Affiliate referenceProduct signal

Deriv trading interface used as public product reference

IntentTraderCommission

Affiliate flow can test product-interest signals without taking on platform, payments and support ownership.

Arcos scoped stackControlled stack

Arcos Online operating modules: CRM, KYC, payments, support and affiliates

CRMPSPKYCRiskSupport

White label becomes relevant when product breadth, data, payments and support need one operating system.

The migration path

Product breadth needs control.

Deriv-style traffic can involve broader product intent than a simple landing-page test. The owned-brand question is whether you can support that demand operationally.

Map intent Understand which products, countries and trader segments create repeat demand.
Qualify operations Pressure-test support, payments, onboarding and reporting needs before launch.
Build controlled stack Scope platform modules, CRM, PSPs, KYC, risk and support around your positioning.
Optimize lifecycle Use owned data to improve onboarding, retention and product education over time.

Business model

Control vs load.

Affiliate is faster. White label is heavier, but gives more control over brand, CRM, payments and lifecycle data.

Decision factor	Deriv affiliate path	White-label broker path
Customer data and CRM	Deriv affiliate path Limited Partner reporting may not connect product intent, education needs and lifecycle behavior.	White-label broker path Owned stack You control more of CRM, segments, retention, reporting and lifecycle data.
LTV upside	Deriv affiliate path Capped by offer Revenue remains linked to partner model, agreement terms, product routing and eligibility.	White-label broker path Potential ceiling More margin can stay in the operation after platform, PSP, support, risk and compliance costs.
Payout and attribution control	Deriv affiliate path Partner-controlled Final payout depends on agreement terms, attribution, approval and traffic-source rules.	White-label broker path More visibility Your reporting, payment flow and risk controls are closer to your own operating stack.
Organic and brand equity	Deriv affiliate path Sent away Search and education demand can still compound around the destination brand.	White-label broker path Builds your brand Landing pages, CRM, traderoom and support can reinforce one owned brand.
Operating load	Deriv affiliate path Lighter Focus on media buying, funnel work, reporting and partner management.	White-label broker path Heavier Requires traderoom, CRM, PSPs, KYC, withdrawals, support, antifraud and QA.
Fastest path to test	Deriv affiliate path Fast Good while product interest, country fit and trader quality are still being tested.	White-label broker path Scope first Worth scoping only when product demand and operating requirements are clear enough to support.

First-pass model

Run the break-even.

Estimate whether repeatable converted trader volume can carry platform, payment, support and risk costs before you scope a build.

Monthly qualified traders Broker profit per trader, USD Owned contribution per trader, USD Monthly stack and ops cost, USD

Advanced assumptions

Affiliate model Profit share Monthly turnover per trader, USD Turnover share

Illustrative planning only. Defaults are sample assumptions. This omits PSP fees, chargebacks, reserves, taxes, legal/licensing review, support, compliance and market-specific costs. Turnover Share output is capped by the broker profit input as a conservative modeling guardrail. This does not confirm eligibility, country availability, traffic-source approval or actual payout.

Side-by-side

Affiliate vs broker.

Affiliate is the fastest way to test traffic. Broker ownership is heavier, but it gives more room to build brand, CRM, retention and long-term value.

Factor	Being an affiliate	Being a broker
Main upside	Being an affiliateFast, simple, low responsibility.	Being a brokerHigher long-term revenue potential, more control.
Revenue	Being an affiliateCommission, revshare or CPA.	Being a brokerGross trading economics, retention and LTV after payouts and operating costs.
Control	Being an affiliateLow: offer, payout and rules can change.	Being a brokerHigh: brand, product, CRM, UX and promos.
Risk	Being an affiliateLower operational risk.	Being a brokerHigher business, compliance, payment and support risk.
Startup cost	Being an affiliateLow.	Being a brokerHigher, even with white label.
Speed to launch	Being an affiliateVery fast.	Being a brokerSlower, but white label makes it much faster.
Ownership	Being an affiliateYou do not own the client.	Being a brokerYou can own more of the direct customer relationship.
Scalability	Being an affiliateLimited by payouts and partner rules.	Being a brokerScales better if retention and operations work.
Complexity	Being an affiliateTraffic, content and funnels.	Being a brokerTraffic, platform, payments, KYC, risk, support and compliance.
Best for	Being an affiliateBeginners, media buyers, influencers and test phases.	Being a brokerSerious affiliates, traffic teams and operators building a real business.

More comparisons

Compare another brand.

Use the same white-label decision framework across other broker affiliate paths.

Launch scope

Scope the operating stack.

Send products, geos, audience segments and operational constraints. Arcos will map the white-label stack behind the owned brand.

Traffic sources, product intent, target countries and monthly qualified trader volume.
Payment, onboarding, reporting, support and risk-control requirements.
Where you need Arcos modules: traderoom, CRM, PSPs, KYC, antifraud or analytics.